What Most You Can Upload on Insttv

IGTV (Instagram TV) lets brands create their own long-grade video series on Instagram.

It's a not bad opportunity to:

• Build engagement
• Collaborate with influencers
• Improve your Instagram marketing strategy

… among many other things!

Only how practise you lot create an IGTV channel? And what are the best ways you can use information technology for your concern?

Let's dive into the answers, and find out how you can make IGTV work for your brand.

Note: In October 2021, Instagram combined IGTV and feed videos into a single video format: Instagram Video. The IGTV profile tab has been replaced by a Video tab. All Instagram videos can now be up to lx minutes long, and standard mail service editing features are available for long-class video content. Learn more nearly Instagram Video.

Bonus: Download a costless checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no upkeep and no expensive gear.

What is IGTV ?

IGTV is a long-class video channel attainable from Instagram and every bit a standalone app.

Instagram launched the feature in June 2018. It gives brands the opportunity to brand videos longer than typical Instagram Stories and posts.

In fact, verified users tin postal service IGTV videos up to an hr long. Regular users can upload 10 minute long videos—withal much longer than normal videos!

In 2019, Instagram also allowed creators to post i-minute previews of their IGTV videos on their feeds to improve discoverability. That's perfect for getting your audience's attention without them having to download the app.

Instagram more recently introduced the IGTV series feature. This allows creators to make a regular series of videos to exist released on a consistent cadence (weekly, monthly, etc).

Now yous tin easily watch IGTV series from creators y'all dear and get notified when there are new episodes.
👋@YaraShahidi @KadeSpice @IngridNilsen pic.twitter.com/0QmpHwpxYw

— Instagram (@instagram) October 22, 2019

Think of information technology similar a series yous'd come across on television or YouTube—only all on Instagram.

Brands have been relatively wearisome to adopt IGTV for a number of reasons. Chief among them: the high costs and time investment required to produce long-grade social videos.

Only if you do information technology right, IGTV can actually be a fantastic style to build engagement for your brand. Read on to discover out how.

How to use IGTV

Watch this Hootsuite Academy video for a quick overview of how to use IGTV. Once y'all're done, read on to detect exact instructions (with visuals) below:

How to create an IGTV Channel

Information technology used to be that if you wanted to upload a video onto IGTV you needed to create an IGTV Channel. However, Instagram has since done abroad with that feature.

All you need to create an IGTV account now is an Instagram account. Your account allows you to upload videos onto IGTV via the Instagram app or the IGTV app.

If y'all're reading this, there's a good chance yous already have an Instagram account. If you don't, that'south okay! Here'south the directions straight from Instagram on how to create an business relationship.

How to upload an IGTV video

Uploading an IGTV video is very simple—but there are a few ways to do information technology.

How to upload and IGTV video from Instagram

1. Tap the + push at the bottom of your newsfeed.

ii. Choose a video 60 seconds or longer and tap Next.

3. Select share as Long Video. This allows you to post the full-length video on IGTV, while a shorter snippet of the video is shared to your Instagram feed. Tap Continue.

4. Choose your video's cover prototype from one of its frames. Alternatively, you lot may cull an prototype from your gallery. Tap Next.

5. Fill out the title and description for your IGTV video. Y'all also now have the option to Post a Preview of your video on your newsfeed and Brand Visible on Facebook if you want to cross promote it.

You also are able add the video to an IGTV serial from here. If you don't already have an IGTV serial, don't worry. Nosotros're going to testify you how down below.

Once yous're done filling out your championship and description. Tap Post in the top right. Voila! Y'all only posted an IGTV video from your Instagram app!

How to upload an IGTV video from IGTV

1. Tap the + button in the superlative right.

2. Cull a video 60 seconds or longer and tap Next.

3. Choose your video'southward cover image from i of its frames. Alternatively, you may choose an prototype from your gallery. Tap Next.

4. Fill out the championship and description for your IGTV video. You also at present have the option to Mail a Preview of your video on your newsfeed and Brand Visible on Facebook if you want to cross promote it.

You likewise are able add together the video to an IGTV series from here. If you lot don't already have an IGTV series, don't worry. We're going to show you how down beneath.

Once you're done filling out your title and description. Tap Post in the top right. Voila! You lot just posted an IGTV video from your IGTV app!

Bonus: Download a free checklist that reveals the exact steps a fitness influencer used to grow from 0 to 600,000+ followers on Instagram with no budget and no expensive gear.

Get the costless guide correct now!

How to track your IGTV performance

To meet your IGTV analytics in Instagram:

1. Tap the video you desire to analyze.
2. Tap the iii horizontal (iPhone) or vertical (Android) dots at the bottom of the video.
3. Tap View Insights.

In the app, yous can view:

• Likes
• Comments
• Straight letters
• Saves
• Profile visits
• Reach
• Interactions
• Discovery
• Follows
• Impressions

While in-app Insights will requite you a quick view of how a video is performing, it'south not easy to compare information technology to the rest of your Instagram content — or fifty-fifty the rest of your IGTV videos. To become a more holistic view of your IGTV performance, you may want to consider a third-party social media management tool similar Hootsuite.

In Hootsuite Impact, y'all can view your IGTV analytics alongside all your other Instagram content. You lot'll exist able to see however IGTV performance metrics you would make it the app, plus a customizable ROI metric that allows you to make up one's mind which IGTV videos are giving you lot the best return-on-investment based on your business concern goals.

Yous can also customize the style your date rate is calculated, if you prefer to calculate it in a different fashion than Instagram (for example, you could cull to count simply saves and comments every bit "engagement").

Hootsuite Impact is worth checking out if you're looking for a more holistic view of your business's Instagram operation, how it performs in comparison to your other social networks, and how information technology contributes to your business organisation's bottom line.

How to create an IGTV series

Whether yous want to create an IGTV serial on your Instagram app or your IGTV app, the steps volition be the same.

Here'south how to create an IGTV serial:

one. Make sure you're at the window where you fill out your title and description. Tap Add to Series.

2. Tap Create Your Starting time Series.

3. Fill out your serial'southward championship and description. Then tap the blue checkmark in the top right.

iv. Brand sure the series yous want your video to be a part of is selected. Then tap Washed in the top right.

That's it! Y'all simply created a new IGTV series.

IGTV video specs

Here is all the video spec information you need for your IGTV video:

• File format: MP4
• Video length: At least 1 infinitesimal long
• Maximum video length when uploading on mobile: 15 minutes
• Maximum video length when uploading on web: 1 60 minutes
• Vertical aspect ratio: nine:16
• Horizontal attribute ratio: xvi:9
• Minimum frame charge per unit: 30 FPS (frames per second)
• Minimum resolution: 720 pixels
• Maximum file size for videos that are 10 minutes or less: 650MB
• Maximum file size for videos up to 60 minutes: three.6GB.
• Cover photograph size: 420px by 654px (or i:1.55 ratio)

Pro tip: You can't edit your cover photograph afterward you've uploaded it, so make sure it's perfect before yous do.

five ways to use IGTV for business

Below are v ideas for IGTV videos or even series you tin create for your brand.

Create tutorial videos

One bully manner to build engagement is through handy tutorial videos.

These how-to videos can encompass a variety of dissimilar topics in your industry. For example, say y'all had a fettle brand. You could create a series focused on conditioning tutorials, or maybe one almost salubrious recipes.

If your organization sells a product, yous can create a how-to video focused on how to employ that product. In that location are a ton of possibilities for dandy IGTV serial for your brand!

Host a Q&A session

A question and reply (Q&A) session with your audition is a great way to answer whatever pressing questions your followers might take.

It's likewise a swell opportunity to nowadays some solid thought leadership on your industry.

Pro tip: Make a post on your Instagram feed and Story promoting your Q&A session beforehand. Be sure to inquire your followers for questions then. You can apply them during the IGTV recording!

Go backside the scenes

This is a not bad way to build transparency into your brand. Past giving your audience a look at how your visitor works—whether that be by interviewing coworkers or simply touring your workspace—you lot humanize your make to viewers.

That results in more than trust between the audience and your organization. And brand trust is a crucial thing for everything from marketing to sales.

Stream an consequence

Hosting an result like a convention or a seminar? Share that with your viewers on your IGTV channel!

This is a great opportunity to permit those who couldn't attend a chance to "attend" nigh. Your viewers volition appreciate information technology, and you can give them content they tin can engage with.

Host a talk show

Always dream of seeing your name under the "This night Show" banner? Now y'all can (kind of)!

You can host a talk prove on your IGTV that'southward centered on your make. Have guests on who are influencers and thought leaders in your industry. Monologue about industry news. If yous're actually ambitious, you tin can go your coworkers together and create an in-firm band.

(Okay, maybe don't do that last one.)

IGTV tips and best practices

Cross promote your video

Whenever you start posting to a new channel, information technology'south best practice to inform your followers on other channels what you're up to, in case they want to follow you in that location besides.

This is specially true for IGTV, as some people will take to download a new app to view your content.

IGTV offers a few different cross-promotion options:

• Preview and link to an IGTV video from your Instagram Stories (verified or business organisation users only)
• Share one infinitesimal previews of your IGTV videos to your Instagram feed and contour (users will be prompted to Keep Watching on IGTV)
• Share IGTV videos to a connected Facebook page

Outside of Instagram, consider including callouts to your IGTV channel from:

• Twitter
• An email newsletter
• Your Facebook Page

Optimize for silent viewing

Chances are if people are watching your video in the IGTV app, they'll plough their sound on. But even the videos that play automatically in the app default to "sound off".

And if y'all're sharing your video in your Instagram Stories or on your feed, most people volition not have their sound on.

And so brand sure your video is optimized to play without sound—i.e., it either makes sense without audio, or has easily visible subtitles. Clipomatic can assist with this.

Include the most important info up forepart

People whorl through their feeds quickly. You but accept a small window of time to catch their attention—upward to a minute if you're lucky, but fifteen seconds is probably a more realistic target.

And then make sure your IGTV video hooks your viewers every bit shortly as possible. Don't let their attending sideslip or give them a reason to swipe through to the next matter.

This is especially true if you lot're sharing a preview to your Instagram feed, where viewers will exist prompted to "keep watching" on IGTV after ane minute.

Call up of the first minute of your video as an introduction to a blog mail service. No matter how flashy and engaging your video is, you'll demand to answer the following questions:

• What is this video most?
• Why should y'all keep watching?
• Optional: Who is this video for?
• Optional: How long volition it be?

Answering these questions as soon every bit possible volition guarantee longer and higher quality views.

Use relevant hashtags in your description

Search functionality on IGTV has received some criticism. As of April 2020, you can but search for profiles rather than videos on a specific topic (recall: how you search for a YouTube video).

But Instagram is said to exist working on changing that

.

In the meantime, ensure your videos are also seen by non-followers by including relevant hashtags in your description. Your videos will testify up on the corresponding hashtag folio on Instagram, where people following that hashtag tin can discover your content.

Only post content that warrants a longer format

IGTV isn't just a place to exist cross posting your Instagram Stories. If you desire people to follow you lot on both channels, you need to make sure they have a skillful reason to do and then.

This means developing new content that fits a longer format. While your Instagram Stories are designed to fit within snappy 15-second clips, what would you practice with more than than 15 seconds? Lean into that space and brainstorm.

Similar YouTube, long-form tutorial content is popular on IGTV. But some brands have fifty-fifty developed entire TV serial for the app.

Obviously what you cull to do depends on your budget and your brand, but here are some long-form video content ideas to become yous started.

Use your brand colors, fonts, themes, etc.

Just because information technology's a unlike app doesn't hateful you're presenting a different make. It can already be a jarring experience to leave one app to lookout content another, so brand the experience equally smooth every bit possible for your followers. Let them know you're the same old y'all, but on a different channel.

That means sticking to the same colors, tone, and vibe as usual. Bonus: this will assistance your IGTV content fit into your feed besides.

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Source: https://blog.hootsuite.com/instagram-tv/